Why Having A Social Media Presence Is So Important In The Hospitality Industry
Social media is everywhere in today’s world. It influences nearly everything about our lives – from what we wear and eat to how we engage with others.
In fact, with a majority of customers using social media to research their next dining spot, you’ll want to make sure your restaurant has visibility. If you’ve yet to hop on the bandwagon, there’s no better time to start.
Here are the benefits of establishing a social media presence for your restaurant:
The best part about using social media is that it’s free! With no costs attached to the sign-up process, you can set up your brand accounts instantly across platforms like Facebook, Instagram and Twitter. Not to mention, with exposure to thousands of online users, social media is by far the most cost-effective tool for promoting your restaurant to the masses. Here are the best free digital channels that we recommend!
Build Brand Image
Giving your brand a voice is a privilege in a cluttered industry. With storytelling at the heart of social media, you too can craft your brand’s narrative. With users always hungry for content, you’ll be boosting your brand image by posting about new dishes, specials and of course, your dedicated team. If you’re stuck for ideas, check out these 15 great social media post ideas.
Keep Customers Informed
With a quick social media post, you can let your customers know about any updates about your restaurant in mere seconds. Plus, with the ever-changing pandemic landscape, social media can help you to stay connected with customers – whether it’s communicating a change in opening hours, reiterating in-store COVID-19 measures or promoting your restaurant’s new takeaway menu.
Grow A Community
What’s powerful about social media is the ability to engage and interact with your customers – those both old and new. According to a study by GloriaFood, client spend increased by 40% or more for restaurant brands who engaged with followers on social media. So not only will social media help you to drive brand loyalty and advocacy, but it can also improve your bottom line.
Gain Customer Insights
Last but not least, social media bridges the gap between you and your customers. For example, if you’ve released a new menu item or are refining restaurant procedures, social media is the perfect outlet to ask your customers for direct feedback. As well as that, you’re able to access and harness valuable social media insights to shape future marketing decisions.