The Restaurant Social Media Content Calendar for 2023

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We recently published an extensive guide on the best restaurant social media campaigns. One of the most emphasised points in this guide was “post timing” — where we said posting on social media ought to follow a set schedule. One reason is that each social media platform has specific hours that users are most active; moreover, certain contents are usually more appropriate on specific dates.

This guide will provide a restaurant social media content calendar for 2023 that you can follow to help post the right content, at the right time, to the right audience.

We have seen that restaurants tend to have quite a chaotic social media posting frequency. Posting on social media can quickly get confusing without the proper structuring, which is why we have brought together this 2023 calendar.

Why Follow a Restaurant Social Media Content Calendar?

What’s the point of knowing the dates of all important events if you can’t create content that vibe with it? One of the most important benefits of using a restaurant social media content calendar is that it makes it easier to collect all the content you need for each post.

If you’ve never undertaken a task to churn out content after content multiple times daily and probably across several social media platforms, the usual confusion associated with it may elude your awareness. But no doubt, whoever finds themselves in that job and doesn’t have a fixed posting calendar is fighting an uphill battle to pull it off.

Introducing the 2023 Restaurant Social Media Content Calendar

Use these dates for inspiration and to guide your social media content creation. We include multiple events on single dates to give you extra options and make your creativity more flexible. We also introduced hashtags for each event to enable social media users to find your posts easily.

Some events might sound strange, but looking at what has already gone viral on these dates could give you some amazing ideas. 

January 2023

January 1. New Year’s Day #NewYearsDay

January 2. Science Fiction Day #ScienceFictionDay

January 2. World Introvert Day #WorldIntrovertDay

January 2. National Motivation and Inspiration Day #MotivationandInspirationDay

January 4. National Trivia Day #NationalTriviaDay

January 4. National Spaghetti Day #NationalSpaghettiDay

January 4. Back to Work #BacktoWork

January 4. World Braille Day #WorldBrailleDay

January 5. National Bird Day #NationalBirdDay

January 6. National Shortbread Day #NationalShortbreadDay

January 8. Bubble Bath Day #BubbleBathDay

January 9. Clean Off Your Desk Day #CleanOffYourDeskDay

January 10. Houseplant Appreciation Day #HouseplantAppreciationDay

January 13. Make Your Dreams Come True Day #DreamsComeTrue

January 13. National Sticker Day #NationalStickerDay

January 14. Dress Up Your Pet Day #DressUpYourPetDay

January 14. National Vision Board Day #VisionBoardDay

January 14. Organise Your Home Day #OrganiseYourHomeDay

January 15. National Hat Day #NationalHatDay

January 15. World Snow Day #WorldSnowDay

January 16. Blue Monday #BlueMonday

January 16. Martin Luther King Jr. Day #MLKDay

January 18. Winnie The Pooh Day #WinnieThePoohDay

January 19. Popcorn Day #PopcornDay

January 21. Hugging Day #HuggingDay

January 22. Chinese New Year #ChineseNewYear

January 24. Compliment Day #NationalComplimentDay

January 24. International Day of Education #InternationalDayofEducation

January 25. Opposite Day #OppositeDay

January 27. Chocolate Cake Day #ChocolateCakeDay

January 28. Data Privacy Day #DataPrivacyDay

January 29. Puzzle Day #PuzzleDay

January 30. Croissant Day #CroissantDay

February 2023

February 2. Groundhog Day #GroundhogDay, World Wetlands Day #WorldWetlandsDay

February 4. World Cancer Day #WorldCancerDay

February 5. World Nutella Day #WorldNutellaDay

February 6. Grammy Awards #GrammyAwards

February 6. Beginning of Six Nations #SixNations

February 7. Safer Internet Day #SID2023

February 7. Send a Card to a Friend Day #SendACardToAFriendDay

February 9. National Pizza Day #NationalPizzaDay

February 10. World Pulses Day #WorldPulsesDay

February 11. International Day of Women and Girls in Science

February 11. National Inventors’ Day #NationalInventorsDay

February 13. World Radio Day #WorldRadioDay

February 14. Valentine’s Day #ValentinesDay

February 15. Singles Awareness Day #SinglesAwarenessDay

February 17. Random Acts of Kindness Day #RandomActsOfKindnessDay

February 20. Love Your Pet Day #LoveYourPetDay

February 20. World Day of Social Justice #SocialJusticeDay #WorldDayofSocialJustice

February 21. International Mother Language Day #InternationalMotherLanguageDay #MotherLanguageDay

February 25. Digital Learning Day #DigitalLearningDay

March 2023

March 1. Pancake Day #PancakeDay

March 1. Zero Discrimination Day #ZeroDiscriminationDay

March 2. National Read Across America Day #ReadAcrossAmerica

March 3. World Wildlife Day #WorldWildlifeDay

March 4. World Book Day #WorldBookDay

March 4. National Grammar Day #NationalGrammarDay

March 4. Employee Appreciation Day #EmployeeAppreciationDay

March 5. National Day of Unplugging #NationalDayOfUnplugging

March 6. Dentist’s Day #DentistsDay

March 7. National Cereal Day #NationalCerealDay

March 8. International Women’s Day #InternationalWomensDay

March 9. National Napping Day #NationalNappingDay

March 15. World Consumer Rights Day #WorldConsumerRightsDay

March 17. St. Patrick’s Day #StPatricksDay

March 17. Sleep Day #WorldSleepDay

March 18. Red Nose Day #RedNoseDay

March 19. Mother’s Day #MothersDay

March 20. International Day of Happiness #InternationalDayofHappiness

March 20. First Day of Spring #FirstDayofSpring

March 20. French Language Day #FrenchLanguageDay

March 21. World Poetry Day #WorldPoetryDay

March 21. International Day for the Elimination of Racial Discrimination

March 21. World Down Syndrome Day #WorldDownSyndromeDay

March 21. International Day of Forests #InternationalDayofForests

March 22. World Water Day #WorldWaterDay

March 23. World Meteorological Day #WorldMeteorologicalDay

March 23. National Puppy Day #NationalPuppyDay

March 25. International Waffle Day #InternationalWaffleDay

March 25. Earth Hour Day #EarthHour

March 26. Purple Day #PurpleDay

March 30. Doctor’s Day #NationalDoctorsDay

March 31. World Backup Day #WorldBackupDay

April 2023

April 1. April Fools’ Day #AprilFoolsDay

April 3. Find a Rainbow Day #FindARainbowDay

April 4. United Nations’ Mine Awareness Day #UnitedNationsMineAwarenessDay

April 5. International Day of Conscience #InternationalDayofConscience

April 6. National Walking Day #NationalWalkingDay

April 7. Good Friday #GoodFriday

April 7. United Nations’ World Health Day #UnitedNationsWorldHealthDay

April 7. World Health Day #WorldHealthDay

April 9. Easter Sunday #EasterSunday

April 10. Siblings Day #NationalSiblingsDay

April 10. Easter Monday #EasterMonday

April 11. National Pet Day #NationalPetDay

April 12. International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight

April 13. Equal Pay Day #EqualPayDay

April 13. The Grand National #TheGrandNational

April 16. Stress Awareness Day #StressAwarenessDay

April 19. Bicycle Day #BicycleDay

April 20. Look Alike Day #NationalLookAlikeDay

April 20. Chinese Language Day #ChineseLanguageDay

April 21. National Tea Day #NationalTeaDay

April 21. World Creativity and Innovation Day #WorldCreativityandInnovationDay

April 22. Earth Day #EarthDay #EarthDay2023

April 23. World Book and Copyright Day #WorldBookandCopyrightDay

April 23. English Language Day #EnglishLanguageDay

April 25. International Delegate’s Day #InternationalDelegate’sDay

April 25. World Malaria Day #WorldMalariaDay

April 26. Arbor Day #ArborDay

April 26. World Intellectual Property Day #WorldIntellectualPropertyDay

April 27. International Girls in ICT Day #InternationalGirlsinICTDay

April 28. World Day for Safety and Health at Work #WorldDayforSafetyandHealthatWork

April 29. International Dance Day #InternationalDanceDay

April 30. International Jazz Day #JazzDay

May 2023

May 1. May Day #MayDay

May 1. International Workers Day #InternationalWorkersDay

May 1. Early May Bank Holiday #MayBankHoliday

May 2. World Tuna Day #WorldTunaDay

May 4. Star Wars Day #Maythe4thBeWithYou #StarWarsDay

May 4. International Firefighters Day #InternationalFirefightersDay

May 5. Thank a Teacher Day #ThankATeacher

May 5. World Portuguese Language Day #WorldPortugueseLanguageDay

May 6. World Password Day #WorldPasswordDay

May 6. Space Day #SpaceDay

May 9. Europe Day #EuropeDay

May 10. International Day of Argania #InternationalDayofArgania

May 11. National Eat What You Want Day #NationalEatWhatYouWantDay

May 11. National Technology Day #NationalTechnologyDay

May 13. World Cocktail Day #WorldCocktailDay

May 13. World Migratory Bird Day #WorldMigratoryBirdDay

May 15. International Day of Families #InternationalDayofFamilies

May 15. Endangered Species Day #EndangeredSpeciesDay

May 15. International Day of Families #InternationalDayofFamilies

May 16. International Day of Living Together in Peace #InternationalDayofLivingTogetherinPeace

May 16. International Day of Light #InternationalDayofLight

May 16. Love a Tree Day #LoveaTreeDay

May 16. International Day of Light #InternationalDayofLight

May 17. International Day Against Homophobia and Transphobia #IDAHOT

May 17. World Baking Day #WorldBakingDay

May 17. World Telecommunication and Information Society Day

May 18. National Museum Day #MuseumDay

May 20. World Bee Day #WorldBeeDay

May 21. International Tea Day #InternationalTeaDay

May 21. National Memo Day #NationalMemoDay

May 22. International Day for Biological Diversity

May 28. World Hunger Day #WorldHungerDay

May 29. National Biscuit Day #NationalBiscuitDay

May 29. International Day of United Nations Peacekeepers

May 29. Spring Bank Holiday #SpringBankHoliday

May 30. National Creativity Day #NationalCreativityDay

May 31. World No-Tobacco Day #NoTobacco #WorldNoTobaccoDay

June 2023

June 1. Global Day of Parents #GlobalDayOfParents

June 1. International Children’s Day #InternationalChildrensDay

June 1. Global Day of Parents#GlobalDayofParents

June 2. Leave The Office Early Day #LeaveTheOfficeEarlyDay

June 2. National Fish and Chip Day #NationalFishAndChipDay

June 3. World Bicycle Day #WorldBicycleDay

June 4. Cheese Lovers’ Day #CheeseLoversDay

June 4. National Donut Day #NationalDonutDay

June 5. World Environment Day #WorldEnvironmentDay

June 5. International Day for the Fight against Illegal, Unreported and Unregulated Fishing

June 6. Day of the Russian Language #DayoftheRussianLanguage

June 6. National Cancer Survivor’s Day #NationalCancerSurvivorsDay

June 7. Chocolate Ice Cream Day #ChocolateIceCreamDay

June 7. World Food Safety Day #WorldFoodSafetyDay

June 8. World Oceans Day #WorldOceansDay

June 8. Best Friends Day #BestFriendsDay

June 10. Iced Tea Day #IcedTeaDay

June 11. European Championship start #EuropeanChampionship

June 12. World Day Against Child Labour #WorldDayAgainstChildLabour

June 14. World Blood Donor Day #WorldBloodDonorDay

June 15. National Beer Day #NationalBeerDay

June 17. World Day to Combat Desertification and Drought #WorldDaytoCombatDesertificationandDrought

June 18. International Sushi Day #InternationalSushiDay

June 18. Sustainable Gastronomy Day#SustainableGastronomyDay

June 18. Father’s Day #FathersDay2023

June 20. World Refugee Day #WorldRefugeeDay

June 21. International Day of Yoga #InternationalDayofYoga

June 21. International Day of the Celebration of the Solstice #InternationalDayoftheCelebrationoftheSolstice

June 21. First Day of Summer #FirstDayofSummer

June 21. National Selfie Day #NationalSelfieDay

June 21. World Music Day #WorldMusicDay, International Yoga Day #InternationalYogaDay

June 23. Women in Engineering Day #WomeninEngineering

June 23 Public Service Day #PublicServiceDay

June 23. International Widows’ Day #InternationalWidows’Day

June 25. National Cream Tea Day #NationalCreamTeaDay

June 25. Take Your Dog to Work Day #TakeYourDogToWorkDay

June 26. International Day Against Drug Abuse and Illicit Trafficking #InternationalDayAgainstDrugAbuseandIllicitTrafficking

June 27. Micro-, Small and Medium-sized Enterprises Day

June 27. National Sunglasses Day #NationalSunglassesDay

June 29. International Day of the Tropics #InternationalDayoftheTropics

June 30. International Asteroid Day #InternationalAsteroidDay

June 30. Social Media Day #SocialMediaDay

July 2023

July 1. National Postal Worker Day #NationalPostalWorkerDay

July 1. International Day of Cooperatives #InternationalDayofCooperatives

July 2. London Pride #LondonPride, World UFO Day #WorldUFODay

July 3. Wimbledon begins #Wimbledon2023

July 4. American Independence Day #IndependenceDay #4thofJuly

July 6. National Kissing Day #NationalKissingDay

July 7. World Chocolate Day #WorldChocolateDay

July 11. Cheer Up the Lonely Day #CheerUpTheLonelyDay

July 11. World Population Day #WorldPopulationDay

July 12. Simplicity Day #SimplicityDay, Malala Day #MalalaDay

July 15. Give Something Away Day #GiveSomethingAwayDay

July 15. World Youth Skills Day #WorldYouthSkillsDay

July 17. World Emoji Day #WorldEmojiDay, Ice Cream Day #NationalIceCreamDay

July 18. Nelson Mandela International Day #MandelaDay

July 20. International Chess Day #InternationalChessDay #WorldChessDay

July 25. World Drowning Prevention Day #WorldDrowningPreventionDay

July 30. International Day of Friendship #InternationalDayofFriendship

July 30. World Day Against Trafficking in Persons #WorldDayAgainstTraffickinginPersons #EndHumanTrafficking

July 30. Day of Friendship #DayOfFriendship

August 2023

August 1. Respect for Parents Day #RespectForParentsDay

August 1. Planner Day #PlannerDay

August 1. World Wide Web Day #WorldWideWebDay

August 2. National Coloring Book Day #NationalColoringBookDay

August 5. International Beer Day #InternationalBeerDay

August 8. International Cat Day #InternationalCatDay

August 9. National Book Lovers Day #NationalBookLoversDay

August 9. International Day of the World’s Indigenous People

August 10. National Lazy Day #NationalLazyDay

August 10. World Lion Day #WorldLionDay

August 12. International Youth Day #InternationalYouthDay

August 12. World Elephant Day #WorldElephantDay

August 13. International Left-Handers Day #LeftHandersDay

August 15. National Relaxation Day #NationalRelaxationDay

August 16. National Tell a Joke Day #NationalTellAJokeDay

August 19. World Humanitarian Day #WorldHumanitarianDay

August 20. National Lemonade Day #NationalLemonadeDay

August 21. World Entrepreneurs Day #WorldEntrepreneursDay

August 21. International Day of Remembrance of and Tribute to the Victims of Terrorism

August 26. National Women’s Equality Day #WomensEqualityDay

August 26. International Dog Day #InternationalDogDay

August 29. International Day against Nuclear Tests #InternationalDayagainstNuclearTests

August 31. International Day for People of African Descent 

September 2023

September 4. National Wildlife Day #NationalWildlifeDay

September 4. World Beard Day #WorldBeardDay

September 4. Labour Day #LaborDay

September 5. International Day of Charity #CharityDay #InternationalDayofCharity

September 6. Read a Book Day #ReadaBookDay

September 8. International Literacy Day #LiteracyDay #InternationalLiteracyDay

September 10. World Suicide Prevention Day #WorldSuicidePreventionDay

September 10. National Grandparents Day #NationalGrandparentsDay

September 11. National Day of Service and Remembrance #911Day

September 12. National Day of Encouragement #DayOfEncouragement

September 12. National Video Games Day #NationalVideoGamesDay

September 13. Roald Dahl Day #RoaldDahlDay

September 15. Online Learning Day #OnlineLearningDay

September 15. International Day of Democracy #InternationalDayofDemocracy

September 16. 100 days until Christmas #100DaysUntilChristmas

September 16. Guacamole Day #NationalGuacamoleDay

September 17. World Patient Safety Day #WorldPatientSafetyDay

September 18. International Equal Pay Day #InternationalEqualPayDay

September 18. National Cheeseburger Day #NationalCheeseburgerDay

September 19. Talk Like a Pirate Day #TalkLikeAPirateDay

September 21. International Day of Peace #PeaceDay #InternationalDayofPeace

September 22. Car-Free Day #CarFreeDay

September 22. Autumn Equinox #AutumnEquinox #FirstDayofAutumn

September 23. International Day of Sign Languages #InternationalDayofSignLanguages

September 25. World Pharmacists Day #WorldPharmacistsDay

September 26. European Day of Languages #EuropeanDayofLanguages

September 26. International Day for the Total Elimination of Nuclear Weapons

September 27. World Tourism Day #WorldTourismDay

September 27. National Women’s Health and Fitness Day #FitnessDay

September 28. World Maritime Day #WorldMaritimeDay

September 28. International Day for Universal Access to Information

September 28. National Good Neighbor Day #GoodNeighborDay

September 29. International Day of Awareness of Food Loss and Waste 

September 30. International Translation Day #InternationalTranslationDay

September 30. International Podcast Day #InternationalPodcastDay

October 2023

October 1. International Coffee Day #InternationalCoffeeDay

October 1. World Vegetarian Day #WorldVegetarianDay

October 1 International Day of Older Persons #InternationalDayofOlderPersons

October 2. World Habitat Day #WorldHabitatDay

October 2. International Day of Non-Violence #InternationalDayofNonViolence

October 3. National Techies Day #TechiesDay

October 4. World Animal Day #WorldAnimalDay

October 4. National Taco Day #NationalTacoDay

October 5. World Teachers’ Day #WorldTeachers’Day

October 7. World Smile Day #WorldSmileDay

October 9. World Post Day #WorldPostDay

October 10. World Mental Health Day #WorldMentalHealthDay

October 11. World Sight Day #WorldSightDay

October 11. International Day for Natural Disaster Reduction 

October 12. World Spanish Language Day #WorldSpanishLanguageDay

October 14. National Dessert Day #NationalDessertDay

October 15. Global Handwashing Day #GlobalHandwashingDay

October 16. World Food Day #WorldFoodDay

October 17. International Day for the Eradication of Poverty #EndPoverty

October 20. World Statistics Day #WorldStatisticsDay

October 24. United Nations Day #UNDay #UnitedNationsDay

October 24. World Development Information Day #WorldDevelopmentInformationDay

October 25. World Pasta Day #WorldPastaDay

October 30. Checklist Day #ChecklistDay

October 31. World Cities Day #WorldCitiesDay

October 31. Halloween #Halloween2022

November 2023

November 1. World Vegan Day #WorldVeganDay

November 1. National Authors Day #NationalAuthorsDay

November 3. National Sandwich Day #NationalSandwichDay

November 3. International Stress Awareness Day #StressAwarenessDay

November 4. National Candy Day #NationalCandyDay

November 5. Bonfire Night #BonfireNight

November 5. World Tsunami Awareness Day #WorldTsunamiAwarenessDay

November 8. National Cappuccino Day #NationalCappuccinoDay

November 8. Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay

November 11. Remembrance Day #RemembranceDay

November 12. Diwali #Diwali2023

November 12. Remembrance Sunday #RemembranceSunday

November 10. World Science Day for Peace and Development

November 13. World Kindness Day #WorldKindnessDay

November 14. World Diabetes Day #WorldDiabetesDay

November 15. Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay

November 16. International Day for Tolerance #InternationalDayforTolerance

November 16. World Philosophy Day #WorldPhilosophyDay

November 16. International Day for Tolerance #ToleranceDay

November 16. National Entrepreneurs Day #EntrepreneursDay

November 17. International Students Day #InternationalStudentsDay

November 19. International Men’s Day #InternationalMensDay

November 19. World Toilet Day #WorldToiletDay

November 20. Universal Children’s Day #UniversalChildren’sDay

November 20. Africa Industrialization Day #AfricaIndustrializationDay

November 21. World Hello Day #WorldHelloDay

November 21. World Television Day #WorldTelevisionDay

November 23. Thanksgiving Day (US) #Thanksgiving2023

November 24. Black Friday #BlackFriday2023

November 25. Small Business Saturday (The last Saturday of November) #ShopSmall

November 27. Cyber Monday #CyberMonday2023

November 30. Computer Security Day #ComputerSecurityDay

December 2023

December 1. World AIDS Day #WorldAIDSDay

December 2. International Day for the Abolition of Slavery 

December 3. International Day of Persons with Disabilities #IDPWD

December 4. National Cookie Day #NationalCookieDay

December 4. International Day of Banks #InternationalDayofBanks

December 5. World Soil Day #WorldSoilDay

December 6. St Nicholas Day #StNicholasDay

December 7. International Civil Aviation Day #InternationalCivilAviationDay

December 9. International Anti-Corruption Day #InternationalAnti-CorruptionDay

December 9. World Genocide Commemoration Day #WorldGenocideCommemorationDay

December 9. Christmas Card Day #ChristmasCardDay

December 10. Human Rights Day #HumanRightsDay

December 10. Nobel Prize Day #NobelPrize

December 10. International Animal Rights Day #InternationalAnimalRightsDay

December 11. International Mountain Day #InternationalMountainDay

December 12. International Day of Neutrality #InternationalDayofNeutrality

December 14. Christmas Jumper Day #ChristmasJumperDay

December 18. International Migrants Day #InternationalMigrantsDay

December 18. Arabic Language Day #ArabicLanguageDay

December 20. International Human Solidarity Day #InternationalHumanSolidarityDay

December 21. First Day of Winter #WinterSolstice #FirstDayofWinter

December 24. Christmas Eve #ChristmasEve2023

December 25. Christmas Day #ChristmasDay2023

December 26. Boxing Day #BoxingDay2023

December 31. New Year’s Eve #NewYearsEve2023

There you have it! That’s the complete restaurant social media calendar for 2023. We recommend adding this to your bookmarks so you can refer to it and use this page as a reference if you’re ever struggling for content.

Frequently Asked Questions About Restaurant Social Media

What should a social media content calendar include?

A Good social media content calendar should include the following:

  • The date of key events throughout the year
  • The name of the day and any necessary information for restaurants to post
  • Any hashtags that will be used on the day

A social media content calendar should be specific to the niche too - not every day is relevant to restaurants, which is why we have tried to keep ours concise. If you thought the above was a lot of days, you should check out other calendars!

What should a restaurant post on social media?

When thinking about what to post at your restaurant, always think about the customer. What is going to make them follow your account, engage with your content, and, ultimately, visit your restaurant?

Many restaurants post generic content that people aren’t interested in viewing. We recommend posting behind-the-scenes content of how your restaurant runs and operates to stand out from the crowd.

There are many famous TV shows which gained millions of views from showing behind-the-scenes content, and your restaurant can do the same.

How do you introduce a restaurant on social media?

When introducing a restaurant on social media, start off with the basics. Add your location, a link to your website, contact information and a link to your menu. Having a digital menu available will easily allow potential customers to see the food you sell - allowing them to book your restaurant over competitors.

For what three things do restaurants typically use social media?

There are typically three things that successful restaurants will do on social media:

  • Share information and connect with existing/potential customers
  • Provide answers to people when they search on Google or social media channels
  • Share behind-the-scenes content and images of the delicious food they serve

How many times should a restaurant post on Instagram?

We recommend aiming to post once a day on Instagram, including short-form video content. If you aim once a day, then at least you’ll be achieving 5 times a week at a minimum when things get busy.

Conclusion

In this listicle, we’ve provided many dates of events that you can use to sustain any social media campaign. This restaurant social media calendar for 2023 has only accurate dates since we verified each one. Go ahead to design and adapt your content to each social media platform you want to post on.

A good means of getting the most benefits from this social media content calendar is by having a digital menu whose link you can share across your social media pages. Get started with Menuzen today.